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Commitment to Service


For more than three decades, Laurel Steel has focused on refining its standards to meet customers' needs. The company is always active in research, both independently and with a number of leading organizations - developing unique new products and materials.


Commitment to Our Customer


Laurel Steel customers are constantly kept involved to ensure that product development is on target in meeting the objectives. By developing three products: Cutter's Choice and Miner's Choice - Laurel ensures each is precisely designed to meet or exceed the standards of its specific industry. Each product has rapidly become the definitive standard for quality.

From the first moment an order is taken by a Laurel Steel sales person, that individual becomes the customer's representative in the plant, ensuring quality at every step until the order is delivered.


When complete, every order is stamped or tagged with the signature "Choice" logo. This unique symbol of quality verifies that all of Laurel Steel's strictest specifications have been achieved.


Fast, Efficient Order Fulfillment


Always considered an innovator in its field, Laurel Steel has created leading-edge systems and solutions to ensure fast, efficient fulfillment of orders.

As a leading supplier to the automotive sector, and other industries where time sensitive order fulfillment is essential, Laurel Steel created unique solutions to meet the need for Just-In-Time delivery (JIT).


At the foundation of these solutions is Laurel's KASTO Unicompact Storage System, the largest in the world. Standing 85 feet high and featuring 2,300 storage cassettes in a honeycomb pattern and two gantry cranes, Laurel Steel can automatically store, process and prepare orders faster and more accurately.


Glossary from A-Z

For a quick reference to all of our terms, please see our Glossary page.


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